What is an info-graphic?
An info-graphic is a visual portrayal of facts, numbers or knowledge and consists mainly of imagery, such as charts, illustrations, and maps. An info-graphic can help explaining complex information and abstract processes in a clear and appealing manner. Short captions supply an interpretation of your content.
The form of your info-graphic is largely determined by the provided information. Forms most common are data-visualisations, process-visualisations and explanatory info-graphics. Various applications are:
still — in print —,
animated — to tell an end-to-end story —
and interactive, to have users explore the information themselves.
When creating an info-graphic, please keep the following in mind: your message, your target audience, the purpose of your message, and the choice of media used. Possible pitfalls are: an unclear message, dodgy information, too much input, lengthy text and using a wrong form.
An adept info-graphic designer is involved in selecting form AND content, and will, if needed, conduct research individually. The most important stage in creating an info-graphic is analysing and structuring the information. The designer will, after analysing the content carefully, create a conceptual translation. Not until there’s a clear and approachable story on paper, designing will start. Design influences the conveyance of your information, and makes aforesaid information look visually captivating; all aiming to tell your story in the best way possible.