May 1, 2016
For this one, I must say I played the obnoxious know-it-all and asked my friend Jacomien whether she wanted me to check the new website of her jewellery brand. As a lover of text and the ambitions of the people around me, I couldn’t not. We talked a bit about the things she wanted to convey and I mixed up and edited her sentences, shaping a new ‘About Us’ for her cool company. As long as I’m always able to showcase my close friends, I’m good.
At The Air Element, we just love raw, natural stones and crystals. Through traveling between bustling cities and crowded apartments, our founder Jacomien first discovered these calming beauties in Cape Town. The stones made her feel good, and she decided to share the love. It’s why all the jewels in our shop are formed by nature. We believe in their special energy and spend time and care creating the most beautiful products for you.
Interested in buying one of these stunning pieces? Go!