January 1, 2017
Together with different company Amsterdam and a team of wonderful creatives (marketing, graphic design, coding) we realized the new website of international event architects Iventions. I interviewed founder & CEO Pascal thoroughly. We discussed the vision of Iventions, as well as their many impressive cases. From this input and through watching little event videos, I created all the web copy for the new website. This intensive process had me writing about more than fourteen different cases, as well as creating a company profile and personal pages for the staff. In addition to this, I wrote LinkedIN copy for both Pascal and Iventions. With help from the digital marketer on hand, I added SEO to the main text, while always focusing on the authenticity of the copy. I understand SEO’s important, but good storytelling and smooth sentences are my main concern.
Iventions designed and managed the 15,000 m2, avant-garde Sponsors Hospitality Village for the UEFA Champions League Finals in Munich. This ‘Champions Village’ hosted around 6,000 VIP guests of different UEFA sponsors, all present to see the football competition and feel the vibrations of the stadium and the game. It was one of the largest hospitality facilities for an annual sports event in Europe. Sponsors included Heineken, Sony, adidas, MasterCard, Ford, and UniCredit. UEFA chose us as their highest preference best event management company.
At the Allianz Arena, one of the top 3 most iconic stadiums in the world, we built a complex Champions League Village. With an enormous team and six weeks of building with supplies from over 9 different countries, we created one of the largest temporary hospitality villages ever made. We created 15,000m2 with an ambiance matching no other, delivering top hospitality with bespoke entertainment in a thrilling atmosphere. In a style mimicking that of the world-famous designers of the Allianz Arena, Iventions set up a magical, tightly organised event with an ambiance matching no other.
To read more about Iventions, visit their website.