April 1, 2017
About us, Translation, Web copy
Bureau Zuidema is a training and coaching group, specializing on the theme of positive influence. They asked me to write their new Origin Story. Fitting in all of Bureau Zuidema’s rich history AND focus on certain elements of behavioural psychology was tough, but with some writing and rewriting, I got their OG down in Dutch and English. Furthermore, I worked on the content of their new website and wrote ‘Why influence?’ from a more personal point of view – as it’s sometimes tricky to grasp the full meaning of their famous term. As Bureau Zuidema focuses so much on individual growth, it’s always lovely to work with them.
Our Influence Model® is deeply rooted in (behavioural) psychology. Behaviour is complex and human motivation is even more complicated – try and clearly convince people of your vision; hard, huh? How can we influence motivation and gain more impact on the people around us? And why are influence skills so important? An interesting cause for the research of the team of scientists David Berlew and Roger Harrison, who started developing the first version of our model at Harvard University in the Seventies.
Get more influential here!